Chapter 684 Publicity Strategy
Chapter 684 Publicity Strategy
Lu Wantang's finger froze in mid-air.
While waiting at a red light, she flipped the screen over and showed it to Chang Yun:
"Does this count as my words becoming law?"
"Ha! I didn't expect them to actually pull out all the stops... But is this true or false?"
If true, then even if "West Continent Singer" is embroiled in scandal for a while, the ratings for the next episode may rise.
If it's fake, then the other program's production team deliberately created this kind of news to attract attention.
Regardless of whether it's true or false, or whether it's just hype, the buzz it generates is detrimental to "Voice of Xizhou".
Lu Wantang had a gut feeling that Qiao Xinyue wasn't the kind of person who would cooperate in creating hype, but she wasn't very familiar with Qiao Xinyue, so her feeling was just a feeling and she still needed to see for herself.
So she clicked on the topic.
I went through the whole thing.
The format of "West Continent Singer" is closer to a "talent show", with the guests rarely performing.
Lu Wantang had learned about that program before.
The main highlight is the competition between the 'teams' led by the guests.
The initial team requires a two-way selection process between the guests and ordinary people.
The reason why Qiao Xinyue's fans questioned whether the show had any behind-the-scenes manipulation is because the ordinary people who chose Qiao Xinyue were basically those who lacked the necessary skills.
The person Qiao Xinyue wants to choose will either not choose her or will be 'snatched away' by other guests.
In just one episode, fans noticed something was amiss.
They would naturally be dissatisfied with this.
"It seems that Qiao Xinyue's fans are quite sincere, so it must be true..."
After listening, Chang Yun said with disdain, "It's only the first episode and they can already tell. The other show's production team really doesn't take Qiao Xinyue seriously."
Richard is right, there is a strong sense of xenophobia over there.
“There might be some instigation from their production team behind this,” Lu Wantang said. “There’s a lot of discussion about ‘Voice of Xizhou’ right now, and they might not be able to sit still.”
"What are they after? Do they want everyone to know they're xenophobic, and to prevent viewers from other continents from watching their shows?"
No matter how xenophobic you are, you can't possibly reject the audience too, right?
Wouldn't that make me an idiot?
"No, they might have a solution."
Lu Wantang carefully read the topic. "Qiao Xinyue herself hasn't spoken yet. As long as she clarifies things casually, it won't be a problem, and besides—"
"And what?" Chang Yun asked curiously.
"Moreover, those so-called 'ordinary people' all come from Xizhou. The production team could have easily said that they were not familiar with Qiao Xinyue and did not choose her because they did not want to lose."
Chang Yun: “…”
"Doesn't that mean it has no impact on them at all? So this topic must have been started by them. Tsk, of all times, is it a coincidence that they're using this kind of gossip to divert attention?"
After all, the gossip about whether there was any behind-the-scenes manipulation or how exciting the "Voice of the West" competition was, or how fierce the battles between the singers were, was more attractive to the public.
"Then what about our publicity strategy?"
Tomorrow night's ratings for "The Legend of the Condor Heroes" will depend on "Voice of the West" to boost them!
"Of course, we should find Richard."
Lu Wantang said matter-of-factly, “As the director, he should find a way to counter it.”
Chang Yun was taken aback: "What if he can't—"
Lu Wantang said confidently, "He can."
Chang Yun glanced at him sideways: "How can you trust him so much?"
Lu Wantang: "He can even get a singer like Clementa to come out, how could he not do it?"
Chang Yun thought about it and realized that Lu Wantang was right.
When they first saw the guest list and checked the resumes of each guest, they were very curious as to why Clementa was willing to participate in the show.
At first, they all thought that Clyfia was only doing this because Richard had given her so much, and that the legendary singer might be short of money right now.
Later I realized that this idea was completely wrong.
Because Clevia married into a wealthy family when she was young, and according to the system in the Western Continent, she married a true nobleman, so there was no question of her being poor.
Therefore, the reason Clementia agreed was simply because the Richard family was extraordinary and had extensive connections in the industry.
"Then I'll wait and see how things develop."
Chang Yun escorted Lu Wantang back to her room before leisurely leaving.
By the late hours of the night, the "silent war" between the two programs had already quietly begun.
Here is a video clip of Cyril performing his new song live.
Then they released Cleefia's first performance back on stage.
Here's a video of a popular singer's energetic singing and dancing.
Then they played Dolly's sweet and captivating singing and dancing.
Here's some gossip from Qiao Xinyue's fans who questioned the show's behind-the-scenes manipulation.
Then they released the news that Richard had beaten Clementa to take first place. Is there some hidden 'hook' involved?
The two sides were locked in a fierce battle.
There really isn't anything in the mainstream of programming, film, or television that can compete with it.
When things reached a fever pitch, the two sides began to hurt each other.
"West Continent Singer" mocked "West Continent Voice" for lagging behind in ratings, saying that even program reforms couldn't help.
"The Voice of the West" mocked its lack of follow-up, which is why its ratings did not increase much, and that sticking to the old ways would eventually lead to its elimination by the times.
The two program's official accounts are unlikely to easily spread rumors or cause trouble, as they are unlikely to engage in mutual attacks.
But the fans of both sides, and the media that love to watch the drama unfold, may not necessarily agree.
In the end, the scandals surrounding the two programs were so numerous that the general public couldn't distinguish between truth and falsehood.
The war without gunfire finally came to a temporary end the following morning.
Chen Yubai's interview came to the public's attention at this time.
[Therefore, Chen Yubai chose all the songs himself; there was absolutely no pressure from the company.]
[Chen Yubai has a great vision. In the first episode, he didn't focus on winning or losing, but wanted to test the acceptance of ancient-style songs in Xizhou. I've become a fan of his now.]
[Those who say Chen Yubai deliberately chose the wrong song can shut up now. I think he's right. He doesn't know the audience for ancient-style songs in Xizhou, so there's no way he could 'deliberately' do it.]
[As expected of a singer who can represent our Dongzhou, even as a newcomer, he has a great sense of the big picture.]
[The association should award Chen Yubai for promoting intercontinental exchange and integration.]
……
With the official stance in place, Chen Yubai's words in the interview are not only without any problems, but will also be interpreted in a way that is accepted by the mainstream.
Thus, the controversy surrounding the "mistake in song selection" has become Chen Yubai's shining moment.
Not to mention, the music association's official account even liked the interview, further boosting the topic's popularity.
The new drama "The Legend of the Condor Heroes" currently airing, produced by Tangxing Entertainment, has also drawn attention.
The number of reruns of the first few episodes of this new series is increasing at an astonishing rate.
It is foreseeable that as long as the subsequent plot of this drama is exciting enough, the ratings will not be a problem for some time to come.
At the very least, it shouldn't fall below 1%.
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