latelenovela Chapter 148
Chapter 148
Chapter 148: Hidden Monopoly, Pricing Power, Second Oil Crisis, Entry!!
Kwun Tong District, Kowloon.
Star Culture Headquarters, Chairman’s Office.
The premiere of Indiana Jones.
Song Tianyao did not participate.
Compared to this insignificant new movie released.
He was thinking about another, more important thing.
This is the second oil crisis.
It is now October 1978.
At the end of 79, Yilang overthrew the Pahlavi dynasty, which was close to the United States.
There are less than two months left.
When the time comes, the war will start and oil production will fall.
The United States repeats its old skills.
Reuse the tricks of the first oil crisis.
Through the media, the harm of Yilang oil production reduction to the United States is hyped, and then deliberately reducing the oil supply in the US market, artificially creating an oil shortage.
Large and small oil merchants in the United States.
Then frantically raise the price according to the unified agreement.
The price of crude oil per barrel rose from $13 per barrel at the end of 1978 to $39.5 in April 1980.
Then it began to fall back to around $35.
This is where the second oil crisis came in.
What Song Tianyao is thinking about now is how to grab a piece of meat in this turmoil.
There is a big trouble.
There are no energy futures in the speculative market right now.
Not only on Hong Kong Island, but not in the world.
Oil futures emerged after the outbreak of the second oil crisis.
In 1981, the International Petroleum Exchange launched diesel futures trading, which was also the first energy futures contract in Europe.
If you wait until then, you will enter.
The opportunity has long since slipped away.
Without the layout in advance, you can’t catch up with the soup.
In other words.
Just to make a profit in this crisis, the futures market will not work.
At most, eat some leftovers.
If you are unlucky, maybe you will let people press and beat.
The futures market doesn’t work.
However, there are other ways.
For example, there are many listed oil exploration companies in Europe.
It is possible to invest in stocks.
However, invest in American stocks.
There is also a problem.
In recent years, most listed companies have some illegal operations.
Oil extraction companies.
Buying too many stocks runs the risk of being sniped.
What’s more, oil prices soared before energy futures appeared.
More is reflected in the spot price.
To put it another way, it is better understood.
That is, investing in stocks can earn a maximum of three melons and two dates.
It is to maximize profits, unless you buy your own crude oil.
Finally, follow the market price and sell at the high.
If you want to sell at a low price and damage the market in the United States, it is not enough trouble, of course, with Song Tianyao’s current amount of funds, he does not have this ability.
In the eyes of those big oligarchs in the United States, he might.
At most, it’s a bigger ant.
Can’t disrupt anything.
“Tuk Tuk Tuk~”
Song Tianyao, who was thinking about how to intervene to eat some meat, was awakened by a knock on the door, closed the document and said, “The door is unlocked, come in.” ”
The door to the office was pushed open.
Yan Xuehai walked in with an anxious face.
The steps are a little flustered.
“Manager Yan, what’s wrong? What’s so anxious? ”
Song Tianyao smiled.
“Chairman, the matter of raising the ticket price annoyed many audiences, and the news came back from the theater, saying that many viewers knew the news.”
“Even if I queued up for a long time, I decided not to read it, and said that I would go to the newspaper office to break the news that we were indiscriminately priced, and let my friends not come to see it after I went back.”
“This time, we lost a lot of viewers,” Yan Xuehai said quickly.
“Say slow down, don’t worry.”
Song Tianyao smiled and appeased, and said unhurriedly: “There is no fire to force them with a gun, to watch or not to watch, it is the right of the audience.” ”
Yan Xuehai was a little helpless.
How many viewers have been lost here, can he not be in a hurry.
Anxiously said: “Chairman, do you want to lower the ticket price?” It doubled at once, and the audience definitely didn’t agree. ”
Song Tianyao glanced at his watch and criticized: “Manager Yan, I see that you are faint, so you can come up with this kind of faint trick.” ”
“The audience didn’t finish watching the first show, so they directly reduced the price, and the people behind made trouble again, have you ever thought about any consequences?”
“Sorry, Chairman, I was in a bit of a hurry, so I just babbled.”
Yan Xuehai said ruefully.
“You are in a hurry for the good of the company, but you have to use your brain, the ticket price is changed at will, the impact is too great, will the audience think that our company is testing them?”
“If you think about it deeper, you will guess how big our profit is, and the next time there is any dissatisfaction, we will make a fuss, and the company will not do business?” Can’t open the theater yet? ”
“What’s more, wherever this goes, there is no trouble, but some viewers can’t accept it for a while, don’t watch it, we will automatically lower the fare, are you kidding me?”
“And it doesn’t necessarily hurt.”
Song Tianyao said nonchalantly.
“Sorry, Chairman, I see.”
Yan Xuehai nodded ruefully.
Song Tianyao said: “Let me ask you, is there a lot of people in the theater now? How willing are the audience to watch? What was attendance like the first session? ”
“The first show was full, there were a lot of people in the theater, or in the queue to buy tickets, the audience was discussing, I think, the willingness to watch should be okay.”
Yan Xuehai blurted out
“It’s not okay, it doesn’t have much impact.”
Song Tianyao said with a smile.
“However, Chairman, there was no prior notice of this price increase, and many of the spectators in line heard about this ticket price, and many of them did not look at it directly.”
Yan Xuehai said worriedly.
In his opinion.
This first one is full, there is nothing to say.
That’s all in the name of this 200 million investment.
The most important thing is the subsequent attendance.
Movies aren’t just shown for one day.
Now, there are so many people who don’t watch.
It is not known how many viewers will be lost later.
Once word of mouth collapses.
It is possible that this film will be abandoned by Hong Kong Island audiences directly.
At that time, it is very likely that the box office will be finished.
This is what Yan Xuehai is worried about.
“Nothing to worry about, it’s normal.”
Song Tianyao was full of confidence, waved his hand and said, “Okay, go back to work.” ”
“Okay, okay.”
Even if there are a thousand words to say.
However, the chairman has already issued an eviction order.
Yan Xuehai could only leave the office with mixed feelings.
Watching Yan Xuehai leave.
Song Tianyao opened the file on white paper and continued to write and draw.
As for the question of movie ticket pricing.
In his opinion.
Not a problem at all.
Hong Kong Island’s film market is that big.
Investing in ‘200 million’ Hong Kong dollars in movies, supporting the box office is just like that, what do you earn without raising ticket prices? How to make big money.
As for the resistance of Hong Kong Island citizens.
Song Tianyao had thought of it a long time ago.
But what?
The quality of the film is excellent, and it will definitely be worth the ticket price, which blocks the mouth of Yoyo, although there will definitely be people to pick on, which is expected.
However, if someone wants to be brainless and ruin the reputation of the Indiana Jones, Song Tianyao will naturally intervene.
As long as word of mouth breaks out, plus money blessings, advertisements keep bombarding.
There will inevitably be audiences who will be influenced to enter the theater to watch.
After all.
Indiana Jones is the first HK$200 million investment in the history of Hong Kong Island.
There are no curious audiences.
The fare of twenty yuan, conscience price.
Therefore, Yan Xuehai’s worry is completely unnecessary.
As for why the audience was not informed in advance?
Isn’t there a word, come and come, can sell one is one.
A more important point.
After investing in Jiahe.
The Soong’s Cinema Line covers 80% of Hong Kong Island’s cinema resources.
In addition to South China cinemas and those independent cinemas.
However, these two are not a cause for concern.
South China cinemas have political factors, broadcast some ancient films, basically have no audience, all rely on the operation of Dalu appropriations to survive, equivalent to a window for cultural export.
Hong Kong Island Productions will not choose to be released online in South China at all.
That would directly lose the foreign market.
was blacklisted by foreign film manufacturers.
As long as people are not stupid will not do this, it is not with money.
Independent cinemas, most of which are the industries of some small riches, are not large-scale and cannot form connections.
It is completely unable to pose a threat to the Song’s Cinema Line.
Simply put.
It is that the Song’s Cinema Line has basically monopolized the cinema resources on Hong Kong Island.
Until no new theaters come out.
The production company wants to release it.
Can’t get around the Song’s Cinema Line.
The Song’s cinema line has reached a stage of hidden monopoly.
It not only has the pricing power over movie ticket prices.
He also mastered the life and death rights of the production company, and how to divide it is all Song Tianyao said.
Say if you don’t arrange the film, you won’t give it.
What’s the use of shooting well? Go home and see for yourself.
However, these powers Song Tianyao will not use indiscriminately, that is to destroy his own foundation.
Moreover, the investment of 200 million yuan, the ticket price is a little more expensive, and the citizens of Hong Kong Island will be more acceptable.
Of course, the ticket price of other subsequent movies will definitely be adjusted with the quality of the film, investment, theater environment and other factors, and it is impossible to always have a price.
It’s just that now it has suddenly doubled, and the audience can’t accept it for a while, just get used to it, and next time it will be easy.
What’s more, twenty pieces is not expensive at all.
This fare is only the price of the front seat and is the cheapest seat.
As long as the larger screening halls are divided into super class, special class, back seat, middle seat, front seat.
Five grades from high to low.
The most expensive super class seat, after the fare price adjustment, has exceeded 30 yuan.
Therefore, do not take this opportunity to raise the ticket price.
Wouldn’t it be to let the opportunity to make money slip out of your hands.
He had to come before the second oil crisis.
Raise as much money as you can.
Seize this opportunity, enter in time, and eat very hard.