latelenovela Chapter 281: The synonym of quality, deeply rooted in people's hearts!
Chapter 281: The synonym of quality, deeply rooted in people's hearts!
"Hello, welcome to Gome. Would you like to buy a TV or other electrical appliances?
Today we have Wanhua brand LCD TVs online, and the prices are very affordable!"
On New Year's Day in 1997, Tang Xionghua went out very early.
After Tang Yichen got up, because today was New Year's Day, he also had a day off. Since he didn't have to attend tutoring classes, he naturally wouldn't be willing to stay at home alone.
No, we went straight to the second floor of the city department store.
This floor is almost entirely occupied by electrical appliances, and the largest store among them is Gome.
As soon as Tang Yichen and Qin Li entered the door, a shopping guide greeted them with a smile.
"Let's see!"
Qin Li was wearing ordinary clothes and spoke to Tang Yichen like a parent.
"Well, you can always call me if you need anything!"
The salesperson was very polite.
Nothing disrespectful happened.
Although Tang Yichen and Qin Li were dressed in ordinary clothes.
But in fact, these days, even in provincial capitals in mainland China, most people dress very simply.
Dogs look down on people. Unless you look like a beggar, the waiter will never look down on you.
This is true even if the person's clothes have patches on them.
Because this shows how people of this era are frugal, but it does not mean that this person cannot afford the money.
After the shopping guide left, Tang Yichen followed Qin Li, and the two of them walked directly towards the place where the crowd gathered in front.
The Wanhua brand is now synonymous with quality.
It has become popular because of the VCD and Tang Xionghua's name.
So now Wanhua’s LCD TVs are also the most conspicuous counters in Gome.
Two.
One big and one small.
All have prices.
Seven thousand nine hundred and ninety-nine, eight thousand eight hundred and eighty-eight.
This price, coupled with the voice of the clerk holding a loudspeaker and smilingly introducing the differences between LCD TVs and ordinary color TVs.
There is no doubt that this TV is definitely very attractive to the general public.
You know, in Gome stores, it is not uncommon to see some 20-inch color TVs priced at seven or eight thousand yuan, and even some imported brands cost over ten thousand yuan.
In this case, this LCD TV, which belongs to a different generation from the color TV, is sold at this price. How can people not be tempted?
And most importantly, both LCD TVs are turned on now.
Moreover, Gome even placed a foreign imported color TV here for comparison.
That foreign imported color TV sold for more than 9,000 yuan, which was more expensive than Wanhua's. But now, when watching the same TV programs, you can clearly see the difference in screen color, resolution, and character clarity.
"Wanhua is really kind! It's a pity it's still too expensive. If it were three or four thousand, I'd bite the bullet and buy one!"
"What are you dreaming of? Look at these color TVs, they're all selling for eight or nine thousand or even over ten thousand. Wanhua's price is really affordable. I just don't know if this new product will be banned. It would be terrible if it keeps breaking down later!"
"Yeah! But Wanhua provides three guarantees, including two years of repairs, so the quality should be fine. Besides, my VCD player hasn't had any problems so far!"
"My VCD broke down once, but I called after-sales and had it mailed back to them. It was back to normal a month later, and they even gave me a 30-yuan voucher. That was very kind of them!
"Buy it, support Wanhua, support domestic products. Mine happens to be black and white, so I can get it right the first time. If you want to buy, buy the best!
……
In the Gome store, the two Wanhua machines attracted many people, but not many people actually spent money to buy them.
But it was not a small number. After watching for more than ten minutes, Tang Yichen saw that three machines were sold, and there were two or three people asking the clerk questions and trying to bargain.
Of course, the price is not negotiable.
Tang Yichen knew very well that setting this price would actually cause trouble for Wanhua and offend many people.
Just like when Wanhua announced the development of LCD TVs, people came to them.
At that time, they were afraid that Wanhua's pricing was too low.
Now, Wanhua has not entered the low-end market.
But the price of seven or eight thousand can still cause them heavy losses and directly lead to the loss of a large market share.
After all, these TV companies all have low-end color TVs that cost three or four thousand yuan.
But there are still color TVs that cost five to six thousand, or even seven to eight thousand.
With Wanhua's current pricing, it goes without saying that their color TVs priced at 7,000 or 8,000 yuan will not sell well.
Even those with an income of five or six thousand will be affected.
After all, families who can afford to spend five or six thousand yuan to buy a color TV may not mind biting their teeth and getting a significantly better LCD TV.
How can this not be hated?
But hate them if you want, Wanhua didn’t force them to death completely.
Isn’t there still a low-end market left?
As for the fact that they are dissatisfied with the remaining low-end market, so what?
Colleagues are inherently enemies. Perhaps sometimes doing business requires harmony and social skills.
But that premise is that the two opponents are evenly matched, or you have the ability to really
Hold my lifeline.
Is Wanhua’s lifeline now exposed?
Have?
VCD online shopping model.
But since Wanhua has not completely killed them and is just trying to seize a part of the market, if you dare to act recklessly, then give it a try.
After all, Tang Xionghua is now the richest man in the country, and Wanhua has also become a trump card for the country.
They are just one group of people targeting one another. Maybe when Wanhua doesn't leave them any chance to survive, they can go crazy and force Wanhua to make concessions. But now Wanhua has not affected their low-end market.
Their own products are not competitive enough, and they are not seriously trying to catch up, and are trying to use crooked ways to do business.
Tang Xionghua didn't need to do anything. The relevant departments of Chuzhou and the people at the national level would not let them go, and even their local relevant departments would not really do so.
In a word, if they dare to do this unless Wanhua takes drastic measures, it is only because they want to go back to farming.
Otherwise, under the current circumstances, no one would dare to openly cut off Wanhua's logistics line.
As for other methods, such as highway robbery, disrupting Wanhua’s logistics, and destroying the VCDs sent out by Wanhua.
No one would dare to do this even if they had the courage.
Do you really think the post office is just for free?
Although they seem to have no rights and are harmless, they are just giving gifts.
But you dare to destroy items transported by the post.
Take the ancient concept of bandits robbing people at an accelerated speed of 800 miles.
I will search the whole country to find you, especially in this special period. Treating you to some peanuts is definitely not an empty promise.
Tang Yichen only spent more than twenty minutes in the store.
Of course, Tang Yichen wouldn't buy any TV.
This LCD TV has been used at home for a long time.
Why did he buy it?
He just came to watch the fun.
Just like on the opening day of a bank, it hides among the people and observes the opening of its own industry.