latelenovela Chapter 362 Future ES6 Pricing
Chapter 362 Future ES6 Pricing
July is scorching hot and unbearable.
Hao Qiang sat in the spacious office, looking at the scorching sun outside through the floor-to-ceiling windows, and couldn't help frowning.
The thought of taking a walk in the laboratory flashed through my mind, but was dispelled by the suffocating heat.
He went on a tour of the laboratory yesterday and when he came back he felt his skin was sticky and extremely uncomfortable.
It’s so hot this weather.
Although the company took the summer heat into consideration when building the workshop, the steel structure factory building could not withstand the invasion of heat waves, and the interior was still as scorching as a furnace.
Hao Qiang stood up, stretched his limbs, and walked slowly towards the secretary's office.
The moment I opened the door, a cool breeze from the air conditioner hit me in the face.
The three secretaries in the office were busy working. When they saw the chairman coming, they all stood up to greet him.
Hao Qiang raised his hand to indicate that the formality was unnecessary, and then instructed: "Chen Long, notify the Human Resources Department to buy some watermelons and distribute them to each workshop to help the front-line workers cool down.
Buying more agricultural products can also help farmers and promote agricultural development."
Upon hearing this, Chen Long immediately stood up and asked respectfully, "Chairman, how many days will this arrangement last?"
"It depends on the weather. If it's hot, buy some," Hao Qiang said disapprovingly. "Watermelons are cheap in Yuecheng and won't cost much.
But you have to know when to stop, as eating too much can cause diarrhea."
"I understand. I'll go talk to Director Qiu right away." After receiving the instructions, Chen Long quickly left the office and went straight to Director Qiu's office on the second floor.
For some things, it is better to communicate face to face.
After finishing his instructions, Hao Qiang turned and left the secretary's office.
He couldn't help but recall the days when he had to deliver takeout in such a scorching heat, and couldn't help but sigh: It's really not easy to make money.
In recent years, he has made more and more money and his life has become more and more comfortable, but Hao Qiang has not forgotten how difficult it was to make money in his previous life.
Being an ordinary person and supporting a family is not easy and there is no future in sight.
In many private enterprises, bosses require workers to work overtime for twelve hours every day, and they can only take one day off a month, and the wages are not much.
In comparison, the buffaloes at home don’t have such a hard time.
Future Technology Group has many orders, but even so, it can guarantee that workers have six to eight days of rest a month.
Of course, we do work overtime at night, but it is not frequent and the overtime pay is given.
We are really busy, so we have to hire more people.
Hao Qiang looked out the window at the scorching heat and sighed, "Capitalists rarely consider how to improve the working conditions of frontline workers. They only think about how to make money and save costs.
This is not wrong. If a business is not profit-oriented, how can it survive in the fierce market competition?
"If this technology exists, we should consider how to improve the working environment of frontline workers in the future."
After thinking about it for a while, Hao Qiang felt that it was not very realistic at the moment, as there were some things he simply could not change.
The only thing we can do is run our own company.
The next day, Hao Qiang visited Pengcheng Automobile Factory again.
Recently, he has been traveling back and forth here frequently, closely monitoring the progress of production.
Today, the factory has started small-batch production.
In the inspection workshop, dozens of future ES6s are neatly arranged, waiting for final inspection.
If small-batch production and testing go smoothly, large-scale production will be just around the corner, and new car launches and roadshows will follow.
To this end, Hao Qiang convened a series of marketing meetings to discuss the promotional strategy in depth.
Promotional methods mainly include traditional media advertising, digital marketing (especially social media), offline activities (including new car launches, auto shows, test drives and roadshows), cooperative marketing and public relations activities.
At the same time, sales channels have also become a hot topic, whether to choose the traditional 4S store model or to open directly-operated branches.
After careful consideration, Hao Qiang decided to leverage his influence to host a new car launch, supplemented by various marketing strategies, including auto shows, traditional media advertising, and digital marketing. He decisively abandoned partnerships with 4S dealerships and opted instead for directly-operated stores in large shopping malls.
This decision is based on the target customer group of future cars - high-end consumers, especially the younger generation.
Hao Qiang believes that not only will 4S stores take away most of the profits, but their messy tricks may also damage the brand image.
In comparison, the direct-operated store model can better ensure profits, and opening a store in a shopping mall is also closer to the target customer base.
This strategy mainly draws on the successful experience of direct-operated stores of new energy vehicle companies in later generations.
Once the decision was made, the company immediately set about leasing stores and renovating them in first-tier cities, while also recruiting sales talent, striving to officially launch in August.
In addition, directly-operated stores in large shopping malls can not only bring significant publicity effects, but also provide customers with a more intuitive experience.
In the initial stage, Hao Qiang plans to test 20 stores in key cities such as the capital, Tianjin, Chengdu, Shanghai, Hangzhou, Shenzhen, and Guangdong.
The marketing work of Future Car Company is in full swing, and car factories are also stepping up mass production.
Any delay in production could have a significant impact on sales, so he pays special attention to the production progress.
Under Hao Qiang's coordination, the future automobile production and sales strategy is gradually unfolding, and a storm that will change the landscape of the automotive industry is about to come.
Net1 website platform: "The domestic luxury new energy vehicle ES6 will be unveiled in the future"
Pacific Automotive Network: "ES6 Planned to be Launched in August"
Yiche.com: "Future ES6, starting at 55 yuan?"
Automotive Network: "Big Five Seats Strike Back" and "Can You Believe a Car Can Fit a 'Villa'?"
……
In the past few days, Future Technology Group has begun to warm up its coverage on multiple media platforms.
The pricing strategy report is just a gimmick. Let’s see how the market reacts first.
Hao Qiang has already decided on the actual pricing.
The new car has just been launched on the market, and there is currently no competitor in the new energy vehicle industry, so the pricing will definitely not be low.
未来ES6有两款，都是四驱，纯电动，双电机488马力（前感应异步电机AC150S001（203匹）+后永磁同步电机PM210S001（马力285匹））。
Standard configuration, with a battery pack of 75 kWh and a range of 520 km;
High configuration, battery pack with 100 kWh of electricity, and a range of 650 kilometers.
With such power and endurance configuration, in 2020, it will beat all new energy vehicles except automotive chips.
However, netizens were all worried after seeing the report about the future pricing of ES6.
The article "Future ES6, starting at 55 yuan?" generated heated comments.
First floor: "Holy crap, a domestically produced car is priced at 1 yuan. If they can sell 55 a year, I'll wash my hair standing upside down!"
2nd floor: "Hao Qiang thinks all Chinese people are rich. If you can sell a thousand cars a year, I will stand on my head and eat shit!"
3rd floor: "New energy vehicles are so expensive, is 55 yuan really true? Why doesn't Hao Qiang come out and refute the rumor?"
4th floor: "55 yuan for a car? I think it's pretty good, too cheap. For a poor person like me, I won't suffer any loss anyway."
5th Floor: "No performance or parameters have been announced, only the beautiful appearance."
6th floor: "It looks good, but a domestic car worth 500,000 or 600,000 yuan is too expensive. A BBA would be about the same."
7th Floor: "Biyadi's F3o is so ugly, and it sells for 300,000 yuan. The ES6 will be priced at 500,000 to 600,000 yuan in the future, so it's probably about the same."
……
69th Floor: "No matter what, I don't dare to entrust my life to a new car company."
……
After patrolling the workshop, Hao Qiang returned to the company.
Chen Long reported to him the evaluation statistics of netizens: 85.0% were pessimistic, 9.2% were waiting and watching, and 5.8% were optimistic.
Number of data statistics: 112564.
"It seems that most people are not optimistic." Hao Qiang fell into deep thought after seeing the data.
The future launch price of ES6 is very important. If it is set too high, it will be like BYD and no one will buy it.
But if the price is set too low, car companies will suffer.
Of course, the current offer of 55 yuan is just a sales strategy.
One is to detect market reaction, and the other is to give riders an expectation.
Consumers are satisfied when the actual price is lower than expected.
In the final analysis, it's all routine.
Anyway, no matter what, the price cannot be higher than 55 yuan.
In the future, ES6 will compete with BMW 5 Series, Mercedes-Benz C, and Audi A6. How could its price be higher than them?
However, it will definitely not be less than 40 yuan.
The specific pricing will be officially announced at the new car launch conference in August.