Chapter 490: The eldest daughter-in-law of a wealthy family (12)
Chapter 490: The eldest daughter-in-law of a wealthy family (12)
If you ask who's money is easiest to make, it's definitely the money of the rich. And among the rich, the easiest money to make is from women.
Simply applying the brand management model of modern luxury stores can bring good operating profits.
Brand effect, store decoration, customized products, VIP services, and time flow, each link can bring profits to the store.
Among them, the brand effect has the most long-term effect.
Only when the brand reputation of Jinshan Pavilion is established will there be a steady stream of income.
There are many ways to create brand effect.
For example, they develop exclusive techniques and use rare materials to make their products difficult to imitate, and at the same time provide after-sales services such as "fan repair" to establish the reputation of Jinshan Pavilion.
Or the name of Jinshan Pavilion and its exclusive mark can be engraved on each fan pendant, and the name and address of the store can be printed on the inside of the fan box to create a brand identity.
You can also use folk activities to build momentum and launch theme fans such as "Plum, Orchid, Bamboo and Chrysanthemum" and "Wedding Gift Fan". For the upcoming Dragon Boat Festival, you can also launch festival themes such as "Fan to Exorcise the Five Poisons" and "Fan to Appreciate the Moon and Write Poems" for the Mid-Autumn Festival.
You can even use the celebrity effect to increase your fame, invite local literati and painters to write poems and paint on fans, and launch "limited edition co-branded products."
Based on the above methods of building a brand by relying on skills, culture and interpersonal communication, Fu Huaiying developed a business plan and asked Hongxiu to take it to the owner of Jinshan Pavilion and ask him to follow the above steps step by step.
Tianxiang Pavilion also applies this template, so Fu Huaiying specially copied one and asked someone to bring it to Feng Shen.
Fu Huaiying also took out a stack of banknotes and asked Hongxiu to take them to the shopkeeper as start-up capital.
...
After bathing in the evening, Fu Huaiying, wearing a light gauze dress and with half-wet hair, stood in front of the desk to draw the emblems of the Golden Shan Pavilion and the Tianxiang Pavilion.
Fu Huaiying also had a dowry shop in Xishi, but it was not as big as these two, and it was a shop frequented by ordinary people such as bookstores and pastry shops.
You can’t become fat by eating all at once.
Fu Huaiying thought of running the two shops, Jinshan Pavilion and Tianxiang Pavilion, first, and then slowly improving the other shops.
At this time, Hongling walked in and handed a square bag of something similar to a medicine bag to Fu Huaiying.
"lady."
Fu Huaiying glanced at it and asked, "Is that for you?"
Hong Ling lowered her eyelids: "Yes."
"How did this thing come into your hands?"
"It's handed in through the dog hole in the south." Hongling said, "It's given once every two weeks."
This means that this pack of medicine can last for half a month at a time.
Fu Huaiying opened the medicine bag, which contained ground yellow powder. If these doses were divided into more than ten portions and added to the soup, it would indeed be difficult to distinguish.
"Got it." Fu Huaiying handed the medicine bag to Hongxiu: "Take it out of the house away from the eyes and ears and let people see what medicine is inside."
After Hongxiu left, Fu Huaiying turned to Hongling and said, "You did very well. If there is any movement in the future, tell me the first time. If you obey, I will keep your family safe."
"Thank you ma'am."
At this moment, a little maidservant who was sweeping outside screamed in surprise: "Ah! Where did this raccoon boy come from?"
Fu Huaiying turned his head and saw a tabby cat leaping into the house with a nimble figure.
"Into the house!"
"Catch him now! Don't disturb the lady!"
Several maids rushed in and saw Fu Huaiying standing inside the room. They stopped at the door and saluted politely.
"Where did this cat come from?!" Hong Ling raised her eyebrows, staring at the maids, and said sternly, "Keeping cats is forbidden in the mansion! But who of you secretly fed it? And even let it run into the Madam's room! Are you willing to take responsibility for scaring the Madam?"
"Madam, spare your life!"
One of the maids said, "We just saw it, but the cat was so agile that we couldn't catch it at all."
At this time, the tabby cat had jumped onto the dressing table and was sniffing the dressing box on the table.
Fu Huaiying said, "There are cat slaves only when there are rats. I want to ask if they are hired by the kitchen or the granary to exterminate rats."
The Zhao family members seem to be allergic to cat hair. They will sneeze frequently when they come into close contact with cats. Therefore, no one in the mansion is allowed to keep cats. They will only call cats to catch mice when mice appear in the kitchen warehouse.
"Brown Tiger! Brown Tiger!"
Hong Ling frowned: "Who's calling outside?"
When I walked to the door, I saw that it was Zhao Fuyao.
She hid behind a magnolia tree in the yard, looking around for something.
"Second Miss, why are you here?" Hongling walked forward and asked.
It was just sunset at this time, and the lanterns in the yard had not been lit yet. Zhao Fuyao could not see clearly whether the cat was hiding in the yard.
When she looked up, she saw Fu Huaiying with her long hair and wearing a long gauze dress, holding a candlestick, standing at the door and looking at her.
The little tabby cat she secretly raised was popping up at her feet and playing with the hem of her skirt.
"Brown Tiger? Is that your cat?"
The woman's voice was gentle and soft, and her beautiful face under the warm light made Zhao Fuyao stunned for a moment.
The scene of me leaning on her and playing around came back to my mind.
But this person is his aunt, not his biological mother.
Fu Huaiying felt her skirt being pulled, and when she looked down, she saw that it was indeed the tabby cat.
Under the candlelight, Fu Huaiying could see the cat's appearance clearly. It had a small face, big round eyes, and two big, pointed ears. It looked very smart and lively.
Its claws hooked into Fu Huaiying's skirt and tore a big hole in it.
"Oh! Its claws have damaged it! This is silk and satin!" Hongling screamed, looking at the torn skirt with some heartache.
This fabric was specially awarded by the emperor to Marquis Dingbei for his contribution in pacifying the northwest. It is as thin as smoke and worth a fortune.
At that time, Liu Shuyu had not yet married in, and the old lady ordered the embroiderers in the mansion to make a set of pajamas for the younger generations.
The original owner had always been reluctant to wear it, but Fu Huaiying never let herself down and always wore it and enjoyed it as soon as possible.
"Brown Tiger!" Zhao Fuyao called out. The cat seemed to really understand its name and ran towards Zhao Fuyao.
Hong Ling glanced at Fu Huaiying and whispered, "The old lady has expressly forbidden the keeping of cats in the mansion. How could the second young lady keep one in secret?"
Zhao Fuyao held the brown tiger in her arms. She heard Hongling's words, so she looked at Fu Huaiying and whispered, "Auntie... can you keep this a secret for Fuyao? Don't tell grandma..."
Before he could finish his words, Zhao Fuyao sneezed.
She quickly put the cat on the ground, but it still sneezed several times in a row.
This scene happened to be witnessed by Nanny Chang who came rushing over.
"Oh my dear, why are you here?"
Nanny Chang walked into the courtyard, trotted to Zhao Fuyao's side, took out a handkerchief and gently patted Zhao Fuyao's nose.
At this time, the cat passed by Fu Huaiying's feet and ran into the house again.
Zhao Fuyao's eyes were red. She suppressed the discomfort in her nose and said quickly, "It ran in again!"
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