latelenovela Chapter 188 has increased several times.
Chapter 188 has increased several times.
After a few rounds of drinks, Liu Ming put down his chopsticks and took the initiative to report the company's financial situation to Jiang Yang.
"Ever since we imported those production lines from abroad, the factory's output has skyrocketed! It's increased several times over!"
“I’ve done a rough calculation, and our company’s fixed assets, plus the cash on hand, are at least two million! And that’s a conservative estimate; it’s still increasing every month!”
Jiang Yang nodded. These days, money talks. With this money, he could now do many things he had wanted to do but hadn't dared to before.
"However, Liu Ming, don't be too happy yet. Our company will be launching many new projects and buying more new equipment in the future. The money we earn will need to be reinvested in the factory! You have to keep a tight grip on the money and be careful with your spending. You absolutely cannot let the cash flow break down! If something goes wrong, it will be very dangerous!"
Liu Ming quickly reassured him, "Brother Yang, don't worry! I've been keeping an eye on the cash flow! At least for now, everything is healthy and there are no problems!"
Liu Ming patted his chest and assured everyone that he didn't want the company to fall into trouble because of his negligence.
"Liu Ming, I have something to tell you. I'd like to invite Liu Xiaoqing to be the brand ambassador for Yangxin."
As Jiang Yang poured wine for Liu Ming, he said casually.
Liu Ming paused slightly with his chopsticks, but he didn't speak; he just listened quietly.
“This isn’t something I did on a whim. Think about it, Liu Xiaoqing is so popular right now! She’s a living advertisement! How much advertising money can this save us? And how many potential customers can she bring us? That’s all money!”
"This isn't just about spending money to gain publicity; it can also bring huge intangible benefits to our company! This deal is definitely worthwhile!"
Jiang Yang laid out his thoughts completely, believing that Liu Ming would understand the implications.
Liu Ming remained silent, only nodding occasionally to indicate that he was listening.
After Jiang Yang finished speaking, Liu Ming smiled and asked, "Brother Yang, are you here today... to act as a mediator for Li Yu?"
Jiang Yang didn't expect Liu Ming to see through his thoughts so quickly, so he stopped hiding it and simply admitted it: "That's right, that kid Li Yu is shy. He didn't want to cause trouble for you, so this job fell to me."
"That bastard is really something, actually thinking of asking you to help. Brother Yang, tell me, in Li Yu's eyes, am I just a penny-pincher?"
"What are you saying? Everyone knows you! You're not a miser, you're a penny-pincher! You're so calculating! You'd rather split every penny in half, all for the good of our company. Everyone knows that."
Liu Ming has always been like this: meticulous and calculating, always with good intentions, all for the better development of the company.
"Brother Yang, please don't flatter me. When the company was just starting out, we were really... short of money, short of people, and short of everything! As the person in charge of the money, how could I not be a little stingy? If I wasn't stingy, the company would have collapsed long ago!"
"Brother Yang, this is our first time. It's inevitable that we'll make mistakes. Who doesn't make mistakes? We need time to learn and improve, right?"
"But don't worry, Yang-ge, ever since I had that fight with Li Yu in the dorm last time, I've been holding back a lot of energy! I haven't been idle these days. I've been looking for a lot of foreign books on advertising to read, and I've also consulted with some students in the Department of Economics and Management at school."
"You don't know until you learn it, and then you understand how important advertising is to a company!"
Jiang Yang looked at Liu Ming with admiration in his eyes: "If Li Yu knew what you were thinking, he'd probably jump for joy!"
"Brother Yang, don't tell Li Yu, or he'll think I'm easy money. I still have to save money where I can! Since everyone trusts me and has entrusted me with this job of managing money, I have to live up to that trust!"
"Countless!"
After finishing their conversation, the two of them were completely drunk.
The next day, Li Yu rushed to find Jiang Yang, holding a document in his hand, his face beaming with barely suppressed joy.
"Brother Yang! I'm impressed, I'm truly impressed! It's approved! He approved it! He applied for more than I did!"
He could hardly believe his eyes; Liu Ming had actually approved such a large advertising fee for him!
Seeing Li Yu's excitement, Jiang Yang's lips curled up slightly.
Li Yu gripped the approval document, feeling his palms sweat.
This is a huge sum of money! More than he expected. With this money, he can go all out and realize Yang Ge's cutting-edge ideas one by one!
He rushed out of Jiang Yang's office, his steps light and airy.
"Brother Yang, just you wait and see!"
Li Yu first approached Liu Xiaoqing and, on behalf of the company, signed a five-year endorsement contract with her.
Five years! That's no small amount, but he felt it was worth it! Absolutely worth it!
Who is Liu Xiaoqing? She's a very popular star with a huge influence!
With the spokesperson secured, the next step is advertising filming.
Li Yu knew that this advertisement was key to Yang Xin's rise to fame, so he couldn't be careless.
But where can I find a professional advertising team?
In a moment of inspiration, Li Yu thought of the film studio: "Those who make movies are surely better than us laymen, right?"
He made several trips to the film studio, pleading and cajoling, and finally managed to bring in an experienced filming crew.
"Director, please put in a lot of effort! This commercial is different from a movie; it needs to have that... eye-catching feel!" Li Yu thought for a long time before finding a word.
The director smiled and patted Li Yu on the shoulder: "Don't worry, young man, I've got your back!"
The filming team started shooting according to the script given by Jiang Yang; the print ads were simpler.
Li Yu contacted several newspapers with large circulations and signed advertising contracts.
"Gentlemen, give me the best placement! Money is no object!" Li Yu said generously.
Seeing his attitude, the newspaper dared not neglect him. They immediately said they would reserve the best space for Yang Xin and send their best photographer to shoot print ads for Liu Xiaoqing.
A little over a month later, everything was ready.
A television commercial lasting just over forty seconds aired on CCTV amidst widespread attention.
In the video, Liu Xiaoqing exudes youthful energy, wearing a Yangxin digital watch on her wrist, running in the open field with her long hair flowing, like a free butterfly.
"That girl is really pretty!"
"This watch is so beautiful!"
"This ad is really catchy!"
The advertisement became an instant hit as soon as it aired.
In those days, television was a rarity, let alone television commercials.
It is even rarer for private companies to run advertisements.
People are used to the same old propaganda, so seeing such a vibrant and stylish advertisement is refreshing.
Did you see that digital watch ad?
"Look, look at that woman, what's her name again? She's so pretty!"
"Yes, the watch is beautiful, I want to buy one too!"