Chapter 175 A big fight
Chapter 175 A big fight
“We’re going to open several more factories in Yangxin, and the production lines are all brand new. The productivity will be several times higher than it is now. I think we must pay attention to advertising, but Liu Ming’s concerns are also very valid. So my suggestion is that investment in advertising is still necessary, but we need to proceed gradually and not take too big a step. The key is to be steady.”
After the argument ended, Li Yu asked Jiang Yang to go for a walk alone. Along the way, Li Yu complained that Liu Ming was too strict with money and kept cutting back on funding, which made it impossible for him to get things done.
Jiang Yang guessed Li Yu's purpose. The two found a patch of grass to sit down, and Jiang Yang analyzed:
"Old Li, don't rush. Liu Ming has his advantages, and you have yours. His tight control over money is a good thing; it helps Yangxin save a lot of unnecessary expenses. Over a year, that's no small sum!"
"Besides, just because Liu Ming doesn't understand now doesn't mean he won't understand in the future. Give him some time to grow! Moreover, at this critical juncture, it's always right to take steady steps. Pay more attention to your contacts with various media outlets. Advertising and promotion are definitely necessary, it's just a matter of time. Right now, our production capacity can't keep up. We can go all out once the new factory is built and the production line is debugged."
"Also, I'm planning to choose a spokesperson, and I'll select one from the most famous young actresses right now. Of course, image is the most important thing, but at the same time, the spokesperson's company and personal character are also very important. Once selected, she and Yang Xin will share the same fate. I think it's more appropriate for you to handle this matter."
Brand ambassador?
This was the first time Li Yu had ever heard of this term.
"Jiang Yang, what does 'brand ambassador' mean?" Li Yu asked, looking completely bewildered.
"Simply put, we need to find a famous person with a good image to represent our Yangxin brand. We'll have her wear our clothes and shoot commercials so that people can immediately tell that these are Yangxin clothes, and that they are good clothes. This way, people will be more willing to buy them."
"Okay, although I don't know much about it, I trust you. You're definitely right! Leave this to me."
At noon the next day.
"Jiang Yang, Jiang Yang! I need to tell you something!"
Li Yuren's voice came over before he even arrived.
Jiang Yang was engrossed in organizing information about the research institute when he gestured for Li Yu to speak.
"My aunt, Li Yunying, do you remember her? She just called me and said she'd like to invite me to dinner tonight!"
"I remember you, Editor Li. What, a simple meal makes you this happy?"
"The meal wasn't the point; the point was that they introduced me to a new author! They said his writing is exceptionally good!"
"That's a great idea! How about this, let's go to 'Chef Yang' tonight, so Auntie can also try Chef Yu's cooking, what do you think?"
Jiang Yang pondered that Li Yunying was the editor of "Literary Monthly" and must have many excellent authors under her command. If he could take this opportunity to recruit a few authors with outstanding writing skills to his camp to participate in promotion, it would definitely be of great benefit to the future development of "Yang Xin"!
"'Chef Yang'? Let's forget about it. You know how popular 'Chef Yang' is right now. We're here to talk business, and it's not good to be too noisy. Let's go back to where we went last time."
Jiang Yang thought it made sense, so he let Li Yu make the arrangements.
"Also, should we invite Sun Yajie along?"
"That's fine. Give her a call and ask if she has time. I'd also like to see her recent creative progress."
Involving Sun Yajie would not only allow her to test her writing skills but also give her more opportunities to learn from and exchange ideas with literary figures like Li Yunying, which is a good idea.
As night falls, the lights are on.
Jiang Yang and Li Yu arrived at the restaurant early to wait.
Li Yunying and the other two actually came in at the same time.
"Auntie, Ya Jie!" Li Yu greeted warmly.
"Sister Yunying." Jiang Yang greeted Li Yunying with a smile.
Li Yunying smiled and nodded: "Come, let me introduce you. This is Zhao Hai, a new author from our magazine."
"Zhao Hai, these two are the ones I mentioned to you, Li Yu and Jiang Yang."
Zhao Hai politely shook hands with Jiang Yang:
"I have long admired my name."
After exchanging a few pleasantries, the group took their seats.
The group ate and chatted, during which Li Yunying repeatedly praised Zhao Hai's writing.
"Mr. Zhao has such a profound understanding of literary creation; it's truly enviable!"
Jiang Yang took the initiative to start the conversation.
"I wouldn't call it research, I just enjoy it. I like reading books and writing in my spare time."
"That's great! Yangxin is exactly where talent like you is right now! We should have more opportunities to exchange ideas in the future!"
"sure."
"Mr. Zhao, I heard from Editor Li that you are from northern Shaanxi, is that right?"
"That's right. He was a poor child living in a cave dwelling in a remote mountain village in northern Shaanxi. He was fortunate enough to learn some knowledge and leave that small mountain village. Now his life is better than before, but he misses the days of herding sheep and farming the most."
Jiang Yang was overjoyed upon hearing this. It was truly a case of finding something without even trying!
"Mr. Zhao, please come to Yenching University in three days. We can have a good talk then. Perhaps... we can collaborate on writing a novel about Northwest China!"
"Oh? Does Mr. Jiang also have some knowledge of northern Shaanxi?"
"What I've seen and heard is naturally not as good as what Mr. Zhao has said. These are just some personal opinions. We can discuss the specifics later, shall we?"
"It's a deal. See you at Yenching University in three days."
Although Zhao Hai did not know what Jiang Yang intended to do, he was still very happy to have the opportunity to cooperate with such a businessman.
"Ya Jie, I've read your book 'The Class Teacher,' and you've made great progress! However, it would be even better if some parts could be polished a bit more. Since Editor Li is here today, you can ask him for some advice."
"Really? Sister Li, could you take a look at this for me?"
Li Yunying nodded, then picked up a pen and marked several places on the manuscript paper that needed to be revised.
"If you polish these parts a bit more, you can submit it officially."
Li Yunying also specifically reminded Sun Yajie: "However, the content of this novel is still somewhat sensitive. Whether it can be published in the end depends on Meng Yan's decision."
Sun Yajie took the manuscript with great gratitude. With Li Yunying's guidance, she could avoid many detours. She also knew that Li Yunying was willing to help her entirely because of Jiang Yang.
Li Yu, who had been busy all day, had already gone to bed, while Jiang Yang was still writing furiously.
Under the lights, Jiang Yang's eyes were focused and bright.
He needed to finish the outline and character designs for "Life" as soon as possible. This work was a very important part of his plan, and also a great gift he had tailored specifically for Zhao Hai.
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